The Jumia Anniversary
June 2020
Amidst the global pandemic due to Covid-19, Jumia celebrated their 8th anniversary. To celebrate, we produced a campaign featuring Jumia's top selling products having a party via video chat and following all appropriate the quarantine guidelines.
The campaign was released on TV and online via Youtube, Facebook and Instagram.
The Jumia Mystery Box
September 2019
The Jumia Mystery Box campaign involved interviewing a variety of Jumia users. We asked them about their experience using the app, why and how they use the service, and we challenged them to a few games based around what Jumia item(s) might be inside the big orange box.
Jumia Brings the Party
2018
Native Collective co-produced the "Jumia Brings the Party" campaign alongside the Duuka to launch Jumia Party's service in Kampala, Uganda.
The campaign consisted of a series of TV and online segments, Produced by Native, directed by Loukman Ali and featuring an all star cast.
The Jumia Foodies
2018
JUMIA Foodies was a digital campaign based around a series of interviews with well known Jumia Food users. Working with Kenyan DJ / Producer Slikback, the audio captured from each interview was used to produce a unique soundtrack for the campaign.
Produced by Martin Kharumwa
Directed by Phoebe Mutetsi & Malcolm Bigyemano
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